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New South Wales authorities have levied a penalty against an US-based online influencer and served two traffic infringement notices for reported negligent driving following a large group of e-bike riders gathered on the famous Sydney landmark during the busy commute on a weekday.

The Event: An Illegal Gathering

A group of around 40 people riding e-bikes and motorcycles travelled along the primary roadway of the bridge, an area where bicycle riding is banned. The riders then turned around and rode through the city’s CBD and a nearby district.

"This had potential for serious injury or fatalities," remarked a senior police official David Driver on Wednesday.

Law enforcement said they did not immediately pursue the group out of safety concerns but instead located the group at Mrs Macquarie’s Chair near the city gardens, at which point they broke up.

Fines Imposed for Influencer

Later in the week, police announced they had issued the US social media influencer who goes by the influencer, twenty-six, with two traffic infringement notices for negligent driving (with no death or previous bodily harm), carrying a penalty of $562 and penalty points each, in relation to the bridge incident. They added that inquiries were continuing.

The personality is said to have over 3.4 million subscribers on one platform and over 1.2 million on Instagram.

Creator's Response

The online figure gave comments to a local publication recently after the incident gained traction on digital platforms, stating he regretted giving "bike life" a bad reputation.

"I accept the blame. That was one of the safest ride-outs I’ve ever seen," he said. "I’m coming here as a guest, and I intend to abide by the rules and standards of the city. So when I decided to do a meet and greet it was not meant to include a ride-out, it was just to say hi near the bridge."

"I’m unfamiliar with the city, I am to blame we ended up on the bridge and I had a decision to make: whether the group completes the entirety of the bridge and turns around, which is a crime. Or we turn around, essentially, before entering the bridge. And I made the decision at the time to turn around."

National Debate on E-Bike Regulation

The increase of electric bicycles on streets across the country has prompted growing calls for stricter rules. The federal health minister, Mark Butler, recently said that non-compliant electric bikes were a "complete hazard on the road."

"Kids have done stupid things on bikes since the invention of the penny-farthing [but] the injuries that are coming into our hospital emergency departments are absolutely devastating," the minister said. "We must ensure we stop these things coming into the country [and] officers are granted the authority to crack down, to confiscate them, to destroy them, to destroy them."

NSW recorded over two hundred injuries related to ebikes in 2024. However, in the first seven months of 2025, that number jumped to two hundred thirty-three injuries plus four deaths.